The site says it plainly. Very few pieces per size. Sometimes only one. We haven't said why, so here is the why.
It began as a wish not to overproduce. I did not want to sit on a mountain of stock, so I built the company to work the other way around. My minimum order can be a single unit if I choose. Nothing is made in advance of wanting it.
But there is a second reason, and it is simpler than philosophy. The embroidery takes between four and sixteen hours per garment, and I do it by hand. Even if I could manufacture in great quantities, I could never embroider my way through them. There are only so many hours in a week. The pace of the work sets the size of the batch. One decides the other.
This means the pieces are few because they cannot be many. Being few, they receive everything I have to offer. Time, attention, the particular devotion of a thing made slowly. When I make one unit per size in a style, three garments in all, each of the three may differ from the next. The pattern is not a template to be repeated. It follows a feeling, a sense of what the eye wants for that piece and that size. Identical was never the aim.
I learned this on Savile Row, cutting patterns for bespoke tailoring. No request there was ever too specific, too detailed, too much. That degree of care was simply the level at which the work was done. I carry that with me. The care is never onerous. I t is just what the work is.
I like knowing a piece is unique, or close to it, that my time has gone into it in this particular way. Some who wear the pieces tell me they feel it. That so few people will own the same garment makes it special to them, and they treat it accordingly. Others come to it for exactly that reason. No one else will have it.
Once a size sells out, the question of what happens next depends on the piece. An un-embroidered style returns; ready to be worn or ready for embellishment. An embroidered one is a different matter. When it is gone I sit with it a while. Do I want to work that same embroidery again, in that colour? Keep the design but change the colour? Let the style evolve into something new? It is organic, decided by feeling rather than rule. Little is gone forever. But when it returns, it returns renewed, so that it stays, in its way, singular.
